About us
Welcome to Alalune, where elegance meets durability. Founded by two sisters with a passion for timeless beauty, our gold-plated jewelry is meticulously crafted to withstand the test of time. Dive into luxury with each piece is thoughtfully designed to be waterproof, non-tarnish, and hypoallergenic, ensuring a radiant and comfortable adornment for every occasion. Explore the artistry of our collection, where sophistication and resilience unite in every gleaming detail.
Whether you're dancing in the rain, basking in the sun, or simply embracing the everyday, our jewelry stands the test of time, promising to be as resilient as the bond between sisters.
Our JEWELRY
Versatile, minimalist & effortless stack-ability for everyday wear. Our timeless necklaces, bracelets, rings and earrings are stainless steel, 18K gold plated and waterproof.
We are committed to selling stainless steel-base jewelry.
Why stainless steel
The Stainless Steel is highly durable metal that doesn’t oxidise or rust - meaning, it doesn’t turn green.
Why do we love it?
* It’s a hard material, so it doesn’t scratch easily.
* It's a sustainable material: Stainless steel is 100% recyclable
* Stainless steel is a hypoallergenic material, therefore suitable for those people who have an allergy to silver. Stainless steel is less allergenic than jewellery made of other metals.
How waterproof
Our jewelry can withstand normal exposure to water and sweat such as showers, hand washing, working out and swimming.
But how!!
With the PVD Coating Process!
We are using coating process called PVD - Physical Vapor Deposition to coat our jewelry in gold tone - This is the most modern coating process available. But why does it last way longer than most of the jewelry we know? The high majority of the jewelry available in the market is gold plated. Gold plating is the most common coating process and occurs when a thin layer of real gold is plated onto another metal. The jewelry is dipped in real gold, like a “bath”. Depending on the thickness of the layer, this can last more or less time. However, it doesn’t offer the durability of the PVD process - the process we use.
Why do we love it?
* Gold PVD coating can be 10 times thicker than standard gold plating!
* PVD is a vacuum coating process that produces a brilliant decorative and functional finish.
* PVD utilizes a titanium nitride that provides an extremely durable coating that makes our jewelry more resistant to corrosion from sweat and regular wear than the usual gold plating.
The best part? The PVD process doesn’t limit the recycling value of the stainless steel. Plus, no polluting substances are produced and no toxic residues from any stage of the process exist to poison our planet. PVD is safe, clean, super efficient and environmentally friendly.